How Rachael Ray’s TV Career Was Propelled by Radio
Radio is an important medium to use in an author’s book marketing campaign. Radio has the power to make a star too - as in the case of Rachael Ray, whose star was born due in great part to key radio interviews that were heard by members of the Today Show and the Food Network. The bottom line, radio works, radio is a great medium. If you get a radio opportunity, take it! You never know who’ll be listening. view source